Sundaze
A multi-city visual identity and digital invitation system for Sundaze’s 2022 season, spanning Istanbul, Beirut, Paris, and Berlin.
For the 2022 season, Sundaze expanded its footprint to four international cities, requiring a design system that could adapt to diverse urban cultures while maintaining a core brand spirit. We developed a visual language centered on distorted, mirrored fruit imagery to reflect the "DAZE" effect—a nod to the festival's unique tradition of using fruit as an entry requirement. The project included a series of vibrant, city-specific gradient palettes and a streamlined web experience for the invitation-only guest list. Our work covered the full seasonal rollout, from digital content and email campaigns to print and poster designs for each city.
Services
Festival Identity Design, Website Design & Development, Print & Poster Design, Digital Content Creation, Email Marketing Design
